the fabshop
brief.
Board-of-Advisors-Level Guidance for Product Brand Founders
You don’t need more untested “frameworks” or louder opinions.
You need clear, steady perspective from someone who’s been here before.
We help product brand founders untangle decisions, focus on what actually matters, and move forward with confidence—without jargon, pressure, or performative “expertise.”
Growth is expensive. Pricing pays for it.
Stop guessing your way through pricing and growth.
And start pricing in a way that actually funds growth.
In this workshop, I’ll show you how to go from scattered to strategic.
Stop guessing. Start pricing, scaling, and decision-making with confidence.
Too many product brands stall because they…
don’t know the numbers behind their pricing
can’t forecast profitability by channel
feel stuck between scaling and survival
Fabshop Brief gives you:
Founder-tested frameworks
Margin-driven decision thinking
Channel realities (DTC vs wholesale vs marketplace)
Tactics you can act on today
No hype. No vague advice.
Meet cam
Hello! I’m Cam Cruse. I believe most product founders price from fear, not clarity — because growth was prioritized before profitability.
I built the Fabshop on one core belief: revenue isn’t the goal — sustainable profit is.
Our approach helps product brands align pricing, margins, and systems so growth actually pays off, and the business can scale without relying on the founder to hold everything together.
“This is the place for product founders who understand that real leverage comes from smart, impactful decisions — guided by people who’ve been there, built it, and now act as your board of advisors so you don’t have to figure it out alone.”
Built From Experience, Not Theory
I’m not teaching pricing from theory or templates.
This work is shaped by years spent building and scaling a product business from scratch into a multi-seven-figure brand, and by working alongside other product founders where pricing decisions directly impacted cash flow, inventory risk, channels, and whether growth actually felt sustainable.
I’ve seen the same pricing and margin issues repeat across stages and channels — often in brands that looked successful on the surface, but felt fragile behind the scenes.
What we focus on here is the thinking that shows up after demand is proven and revenue is growing — when pricing decisions matter more than tactics.
This perspective is built on pattern recognition, not a single win. Everything here is grounded in real product P&Ls, real tradeoffs, and real founder constraints.
Think of this less as content, and more like access to a supportive board of advisors who’ve been there — so you can approach with clarity instead of anxiety.
